It's carnival time
Food Lovers Market’s annual Summer Carnival will start on Monday, 28 January and will end on Sunday 3 February. Pork will be the star of the show and it will be visible on television and in various publications.
Consumers can look forward to great prices and pork bulk packs that will be offered at special prices. This is to boost the volume of pork sales during the financially difficult January month-end period, says Marieta Human, SAPPO’s marketing manager.
The campaign is supported by national in-store promotions.