Christian Zimelka's primary function at SAPPO is to strategically steer the SAPPO brand successfully through 2019 and into the future. He heads up the strategic division at UPPE Marketing. He is responsible for building client relationships and overseeing major brand development engagements. In 2017 - 2018, Christian together with his UPPE team developed the new brand identity and visual language for SAPPO.
He has also successfully led brand and marketing strategy engagements for clients such as Kynoch Fertillizers, Ceva Animal Health, Café Nescafé, Telkom, BASF, Springbok Rugby, Plaaskem and South African Breweries. His experience across a variety of industries including agricultural brands, consumer electronics, transportation, manufacturing, financial services, sport, real estate, animal healthcare, and retails allows him to bring a unique and dynamic perspective to clients who seek to develop deeper relationships with their customers.
Christian continues to not only grow his own brand expertise, but that of others through guest lectures, workshops, mentorship programmes and brand courses for SAPPO, as well as companies such as Cell C, First National Bank, the Department of Education, the Institute of Marketing Management (IMM) , SAB Miller, Tiger Brands and BASF.